Courses Announcement- Introduction to Entrepreneurship
About the Company
Edraak is a massive open online course (MOOC) platform, an initiative of the Queen Rania Foundation (QRF). QRF is dedicated to placing the Arab world at the forefront of educational innovation. Edraak leverages technology developed by the Harvard-MIT consortium, edX, to create the first non-profit Arabic MOOC platform, offering learners unique and essential educational opportunities.
Course 1: Introduction to Entrepreneurship
Offered by: Edraak
Course Type: Free Online Course
Language: Arabic
Certificate: Yes
Course Description:
This course explores the dynamic process of creating and building an entrepreneurial start-up throughout its life cycle—from idea to start-up. Learners will examine new start-up ideas, evaluate their feasibility, and develop business models. The course includes case studies of Arab entrepreneurs and identifies resources to support emerging businesses.
What You Will Learn:
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Insights into entrepreneurship through stories of famous Arab entrepreneurs.
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Life cycle of an emerging company.
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Strategies to evaluate project ideas and their investment feasibility.
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How to develop a project idea into a business model.
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Identifying target customers and understanding their needs.
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Conducting market research and addressing key customer questions.
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Distribution channels and effective client access strategies.
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Funding sources for start-ups.
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Preparing projected income statements for financial planning.
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Role of technology in project development and internal communications.
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Key marketing strategies: promotion, PR, presentations, creative marketing.
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Understanding failure and knowing when to stop a start-up.
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Failure management: financial, legal, and reputation risk strategies.
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Strategies for project expansion and development.
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Growth strategies including market penetration, customer segmentation, and regional/international expansion.
More Information & Registration: Edraak - Introduction to Entrepreneurship