Courses Announcement: Free Online Course from FutureLearn on Business Fundamentals: Customer Engagement

Courses Announcement: Free Online Course from FutureLearn on Business Fundamentals: Customer Engagement

About the Course

FutureLearn offers a free online course on Business Fundamentals: Customer Engagement, designed for anyone interested in building strong, long-term relationships with customers and stakeholders. The course introduces relationship marketing principles, showing how fostering trust and engagement can drive business success.

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Course Overview

Understand how to gain insights about customer needs.
Design products tailored to target customers.
Prioritise customers most likely to be interested in your products.
Apply relationship marketing to drive loyalty and profitability.
Maximise the effectiveness of digital marketing for relationship building.

Course Objectives
By the end of this course, learners will be able to:

Apply key principles of relationship marketing.
Improve performance within organisations.
Develop analytical and prioritisation skills.
Assess ethical considerations in marketing relationships.

Duration: 3 hours per week for 4 weeks
Language of Instruction: English
Participation Certificate: Yes
Course Costs: Free (with optional upgrades for certificates and extended access)

How to Apply

Visit the official course page via the link above.
Register for free to access the course for 6 weeks.
Optional: Upgrade for certificates and additional benefits.

Conclusion
This course is ideal for anyone seeking to strengthen customer relationships, enhance marketing skills, or explore business fundamentals without prior marketing experience.

FutureLearn

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