ASEAN SOAR Together 2.0 Programme 2026 for MSMEs
Programme details
This non degree professional development initiative is launched by the ASEAN Foundation in collaboration with TikTok Shop It focuses on helping Micro Small and Medium Enterprises improve their digital skills and grow their online presence across ASEAN markets
The programme builds on a successful pilot phase and will support selected MSMEs through structured training mentorship and regional exposure
Available learning areas
Participants will gain practical knowledge in digital marketing e commerce optimization content creation financial literacy sustainable business practices social impact development and live selling strategies through TikTok Shop
These skills are designed to help businesses grow in the digital economy and reach wider audiences
Eligibility criteria
Applicants must be legally registered or actively operating MSMEs in an ASEAN member state with at least one ASEAN national in the team Businesses must be able to participate in English and have products or services suitable for online sales
A basic digital presence such as social media website or e commerce platform is required along with a strong interest in digital growth and TikTok Shop engagement
Full participation in all programme activities is mandatory
Programme benefits
Selected participants will begin with an online masterclass covering digital marketing and e commerce strategies guided by TikTok Shop experts and will receive a certificate of participation
The second phase is an intensive six month acceleration programme running from June to December twenty twenty six offering hands on training mentorship and strategic guidance
Participants will benefit from regional networking opportunities business showcasing at ASEAN level events and exposure to investors partners and industry leaders
Top businesses may receive TikTok Ad Credits of up to twenty thousand US dollars to support growth and visibility
Eligible countries
The programme is open to MSMEs from all ASEAN member states including Brunei Cambodia Indonesia Laos Malaysia Myanmar Philippines Singapore Thailand Vietnam and Timor Leste
Selection process
Applications go through a structured process including online submission shortlisting based on eligibility and business potential needs assessment interviews and final selection of one hundred twenty MSMEs
Important dates
Masterclass application deadline is twenty six April twenty twenty six
Programme application deadline is ten May twenty twenty six
Programme duration runs from June to December twenty twenty six